ICO: IZX Token From virtual to reality with the help of blockchain

WHAT IS IZX
IZX - is an open blockchain platform for independent game developers with elements of augmented and virtual reality. There is no limits for us. We create equal opportunities for everyone: advertisers, game developers and players.

PROBLEM
Built-in 'obtrusive' Internet advertising no longer hits the target audience, causing irritation and "banner blindness". Advertising budgets are growing but conversions are steadily falling. We need a new way of customer attraction and retention that encourages users to take interest in promotional offers at their own will.

SOLUTION
We combined location-based ads, mobile games, and loyalty programs in the product - the IZX decentralized platform. Now marketing is gamified: when an advertiser places game tokens in AR and VR games, a player collects them on the streets and exchanges them for discounts and special offers. It is similar to Pokémon, but with real value - a loyalty program, but much more flexible and engaging.

PARTNERS
IZX is ready to integrate the token-model into the largest VR parks, and Hero Central Park in Kuala Lumpur (Malaysia) from US VR Global is the first in our plans. We are open to cooperation with game developers. We have already tested the mechanics of loyalty programs on 23 advertisers using the IZX token.

The mobile revolution is just beginning
Smartphones are owned by 46% of the world's population. The mobile app market size will increase to $ 6.3 trillion by 2020. In the next five years, the number of users will reach 6.3 billion.

Consumer spending in the App Store and Google Play
Users in each of the top 40 countries spend more than $ 100 million on mobile applications. Total consumer spending in 2018 is $ 110 billion.

Time for augmented reality
In 2018, the 'visual' scenarios for using augmented reality, built on layering, contextual information, on a real picture, will be most widespread.

Mobile shopping is gaining momentum
For many consumers, mobile platforms will be the main way of making purchases, regardless of the sales channel.

ADVANTAGES OF IZX

DUAL TOKEN MODEL
Possession of tokens IZX ERC-20 (Ethereum network) gives the right to issue in-game IZX Drive tokens, each with an advertising message and a unique design. Each owner of IZX tokens is an advertiser.

OPEN PLATFORM
Any independent game developer can capitalize on his ideas, integrating our tokens and smart contracts into mobile applications and PC games.

TOKEN MARKETPLACE
We create a token marketplace for advertisers and owners of IZX tokens, which allows selling or renting in-game IZX Drive tokens for advertising campaigns.

WORKING MODEL
IZX is not a prototype, but a fully working flexible tool with endless possibilities for improvement and scaling. We have tested our ideas on the audience of our MVP application.